Industry Research shows ‘dull’ ads are burdening your Broadway marketing budget , and Ruthie Fierberg
Insights How to tailor your messaging (and placements) to domestic tourists and traveling New Yorkers , and Ruthie Fierberg
Industry Exclusive: Samuel Dallas launches new Broadway general management office , and Michael Abourizk
Industry Producer Gillian Fu announces new venture connecting Singaporean backers with Broadway-bound productions , and Michael Abourizk
Personnel Broadway advertising and marketing agency SpotCo announces staff promotions and new hires , and Ruthie Fierberg
Industry New app StagePlay will offer live stage performances on mixed-reality headsets , and Michael Abourizk
Industry New platform Broadway Resource Guide will serve as informational hub for theater industry , and Michael Abourizk
Industry Mara Isaacs and Octopus Theatricals announce creation of genre-fluid media platform , and Michael Abourizk
