Marketing Behind the stop-in-your-tracks ad campaign of Broadway’s ‘Dog Day Afternoon’ , and Darryn King
Producing Scott and Mark Hoying, Tristan Schukraft to co-produce ‘Titanique’ on Broadway , and Ruthie Fierberg
Insights What is user-generated content and how does it work for your marketing strategy? , and Sarah Pollock
Insights Who’s who on your advertising team: partnerships and promotions manager , and Brenna Corporal
Marketing Disney’s ‘Aladdin’ debuts onstage proposal packages at New Amsterdam Theatre , and Andy Lefkowitz
Insights Why list management is just as important as lead generation in marketing , and Jessica Ferreira