For the first time in 32 years, New York will host several games of the FIFA World Cup this summer, including the final match. In June and July, international tourists Manhattan once saw in abundance are expected to return; and while they’re coming for soccer, there are days between games, limited tickets to each match and game-skipping family members traveling in tow. Hundreds of thousands of people new to the Big Apple is an especially exciting opportunity for Broadway. So how do you get your show in front of those fresh eyes?
How Broadway can win the World Cup audience
How to engage international tourists as New York and New Jersey host the world’s most watched sporting event
