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Behind the stop-in-your-tracks ad campaign of Broadway’s ‘Dog Day Afternoon’

The impetus behind the distinctive orange color, the ’70s-era font and the images of stars Jon Bernthal and Ebon Moss-Bachrach.

(L-R) Ebon Moss-Bachrach and Jon Bernthal in a first look photo for “Dog Day Afternoon” on Broadway, 2026 (Credit: Yelena Yemchuk)

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