Exclusive Exclusive: Broadway ad agency AKA launches new influencer marketing initiative , and Ruthie Fierberg
Marketing ‘Lempicka’ producers shake things up with front-of-house display at the Longacre Theatre , and Ruthie Fierberg
Marketing Broadway makes powerful showing at 2023 Clio Entertainment Awards celebrating achievement in advertising , and Michael Abourizk
Closer Look ‘Harmony’ producers and creators chart the musical’s long path to Broadway and how they plan to keep it there , and Ruthie Fierberg
Personnel Jenny Dorso named vice president of marketing strategy at Broadway agency the Pekoe Group , and Caitlin Hornik
Exclusive Exclusive: Longtime tour press agent Kent McIngvale founds solo agency , and Ruthie Fierberg
Tony Awards When the 2023 Tony Awards were in limbo, an advertising leader weighed the possibilities and impact , and Ruthie Fierberg
Industry Amtrak partners with Audience Rewards and ‘Harry Potter and the Cursed Child’ , and Caitlin Hornik
