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5 tips for simple and cost-effective video production

From audio to lighting, here’s how to make your videos look great without breaking the bank.

Ryan Meitzler (Credit: Courtesy of the Pekoe Group)

With YouTube, Facebook, Instagram, TikTok and other social media platforms pushing hundreds of videos to our feeds every day, creating video content for your brand is not only easier than ever, but also more crucial.

The good news is that you don’t need the budget of a proper film production or the latest and greatest camera to create quality video content. Nowadays, creating great-looking videos can be done easily with your smartphone and the help of some low-cost equipment or DIY resources.

Here are a few ways to elevate the quality of your video while keeping things simple and cost-effective:

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