Veteran press agent and marketing strategist Kent McIngvale has informed Broadway News exclusively of the founding of his new company, Kent McIngvale & Company.
Throughout his career in the industry, McIngvale has provided publicity and marketing services to more than 35 productions, from national touring companies to regional theaters. Most recently, McIngvale was on the staff of the Broadway Booking Office (BBO). With the launch of his own company, McIngvale will continue to provide press and marketing services to the industry.
Specifically, Kent McIngvale & Company will continue to lead the marketing and press campaigns for the national tours of “To Kill a Mockingbird” and “Hairspray,” as well as that of Transcendence Theatre Company in Sonoma, California. Alongside McIngvale, Meredyth Davis and Deb Fiscella (former marketing managers at BBO) join the company as staff.