Introducing a show to someone who didn’t even know it existed is one of my favorite parts of working in Broadway advertising. Building awareness is a crucial starting point in every customer journey. For Broadway, YouTube has become one of the most effective tools to make that first impression.
What are YouTube Ads?
YouTube Ads are video ads displayed across multiple placements within a YouTube video or YouTube feeds, including:
- Skippable in-stream ad: plays before, during or after a YouTube video and is skippable
- Non-skippable in-stream ad: plays before, during or after YouTube videos and the viewer is not able to skip
- In-feed video ad: appears within YouTube’s app home feed, subscription feed, “watch next” feed or search results and can play video when interacted with
- Bumper ad: a video that is six seconds or less played before, during or after a YouTube video that cannot be skipped
- Masthead ad: a video that appears at the top of the YouTube home feed and auto-plays without sound
- Short ad: a video played between YouTube Shorts in the Shorts feed for highly engaged users
