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Exclusive: Deeksha Gaur named new executive director of TDF

Gaur spoke to Broadway News about her approach to leading the next chapter of the audience development nonprofit.

Deeksha Gaur (Credit: Jacquelyne Pierson)

Deeksha Gaur will be the next executive director of TDF, beginning on Aug. 7. Gaur will succeed outgoing executive director Victoria Bailey, who has led the nonprofit organization for 22 years.

Gaur is the co-founder and current general manager of Show-Score, a platform for theater reviews by theatergoers. Show-Score was acquired by TodayTix Group in 2020. Prior to her role with Show-Score, Gaur held senior marketing and public relations positions with Woolly Mammoth Theatre Company in Washington, D.C., Two River Theater Company in New Jersey and Long Wharf Theatre in Connecticut. Gaur has served on the boards of Second Stage Theater, Ars Nova and SPACE on Ryder Farm. Born in India and raised in London, Gaur moved to the U.S. to attend graduate school.

In fact, the first time Deeksha Gaur encountered TDF, she was a master’s student in theater management at the Yale School of Drama. “TDF was speaking at the conference about the TKTS booth and different ways they were looking at technology to make the consumer experience better,” Gaur recalled. “I remember, first of all, being blown away by an institution whose mission was just focused on audience and building new audiences. And I also remember thinking [about the technology], ‘Wow, that’s so forward thinking.’”

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