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Amtrak partners with Audience Rewards and ‘Harry Potter and the Cursed Child’

This marks the first partnership of this scale between a Broadway show and Amtrak.

Harry Potter Amtrak Train Wrap (Courtesy of grapevine pr)

Broadway’s “Harry Potter and the Cursed Child” and Audience Rewards have partnered with Amtrak in a large marketing effort. While the Broadway loyalty program and the railway company have had an ongoing partnership since 2008, this marks the first time they have jointly collaborated with an individual Main Stem production on this scale.

As the official rail transportation partner of “Cursed Child,” four Amtrak trains traveling between Washington, D.C. and Boston will be wrapped in the show’s logo and images of its wizarding characters. These trains will be on the tracks beginning April 28 through June 25.

Additionally, Amtrak riders can earn and redeem Amtrak Guest Rewards points on tickets to the show. Amtrak Guest Rewards members can register for free with Audience Rewards.

Audience Rewards is the only loyalty program for Broadway. Founded in 2008, Audience Rewards allows fans to buy tickets through its website and earn “ShowPoints” on their purchases, which can then be redeemed for more tickets, Broadway merchandise and other experiences.

“Harry Potter and the Cursed Child” plays the Lyric Theatre.