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5 minutes with a Tony nominee: ‘The Outsiders’’ Matthew Rego and Hank Unger

The Araca Group producers discuss their approach to making and marketing the new Tony Award-nominated musical.

(L-R) Hank Unger and Matthew Rego attend the 77th Annual Tony Awards Meet The Nominees Press Event at Sofitel New York on May 02, 2024 in New York City. (Photo by Jemal Countess/Getty Images for Tony Awards Productions)

Oftentimes, when a book is adapted into a stage musical it’s because someone — a producer, director or writer — read that piece of literature and felt it sing. With “The Outsiders,” producers from the Araca Group wanted to find the artists who could make S.E. Hinton’s classic sing.

As producers and marketers, the Araca Group boasts more than a dozen Broadway credits — from the original musical “Urinetown” to the musical adaptation of “The Wedding Singer” to the finance drama “Junk.”

Here, Matthew Rego and Hank Unger of the Araca Group describe assembling the team for “The Outsiders,” who their target audience is, how they plan to reach them and their thoughts on how to use video in their messaging.

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