“The Phantom of the Opera” will now sell tickets through Amazon Alexa.
The musical has partnered with Broadw.ai, an artificial intelligence platform working with Broadway shows, to create an integration with Alexa, Amazon Pay and Telecharge. With the integration, customers can purchase tickets entirely by voice.
“I am absolutely thrilled that ‘The Phantom of the Opera’ is the first Broadway show to create an Amazon Alexa skill,” said the musical’s producer Cameron Mackintosh. “Teaming up with Amazon Pay, Telecharge, and Broadw.ai on this forward-thinking technology allows us to further engage with our incredible fan base and be on the forefront of ticketing innovation.”