“& Juliet” has announced a partnership with Phenomenal Media. The two entities are teaming up on the sale of a sweatshirt with the title of one the musical’s numbers, “Confident,” written across it. All proceeds from the sweatshirt’s sales will go to the Phenomenal Theatre Fund, an initiative that aims to support upcoming artists in underrepresented communities.
The Phenomenal Theatre Fund focuses on supporting women and underrepresented groups on their artistic journeys, providing infrastructure and inspiration for young artists to create and pursue careers in theater. The Phenomenal Media company has developed widespread recognition over the past six years, receiving support from more than 1,000 celebrities, athletes and community leaders. Phenomenal Media has also partnered with multiple entertainment, fashion and consumer-goods companies, with ‘& Juliet’ being among the latest of those collaborations. The “Confident” sweatshirt is available for purchase now on the Phenomenal Media website.
“& Juliet” began previews on October 28, 2022 and officially opened on November 17 at the Stephen Sondheim Theatre. The musical is currently nominated for nine Tony Awards.