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Exclusive: ‘Here Lies Love’ announces new flexible ticket packages

In partnership with the digital marketplace the Broadway Exchange, the musical launches a unique ticketing initiative. Here's how it works and how it came to be.

“Here Lies Love” on Broadway (Credit: Billy Bustamante, Matthew Murphy and Evan Zimmerman)

The producers of “Here Lies Love” have announced the pilot of a new ticketing program. In a partnership with the Broadway Exchange, “Here Lies Love” is selling ticket packages that offer buyers flexible dates and seating options, as well as digital collectibles as rewards. The program is the first known to offer this type of purchasing for one specific Broadway show.

Beginning on Oct. 5, ticket buyers can purchase packs of four tickets to “Here Lies Love.” These packs can be redeemed for mezzanine seats or floor admission to any performance between Oct. 7 and Dec. 19 (excluding Nov. 20-26). Once purchased, a pack holder can use all four tickets at once, one ticket at a time or any combination thereof.

To redeem tickets, the pack holder will contact the Broadway Exchange 48 hours prior to the desired performance, noting the desired date, time, seat location and number of tickets. The Broadway Exchange will interface with the “Here Lies Love” box office at the Broadway Theatre to fulfill the ticket order. E-tickets will be sent to the pack holder within 24 hours.

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