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Exclusive: Micayla Brewster and Chase Haylon establish new social media agency for Broadway and more

Having worked on shows like “Hamilton” and “SIX,” the pair has founded The Social Team.

(L-R) Micayla Brewster and Chase Haylon of The Social Team (Credit: Michaelah Reynolds)

Theatrical digital media professionals Micayla Brewster and Chase Haylon have announced the establishment of a new social media agency, The Social Team. The company specializes in social media strategy and account management for theatrical entertainment brands — from specific shows to theater companies, individual artists to unions and more.

The Social Team’s client roster at launch includes “Lizard Boy” (which premiered Off-Broadway in June), the movie musical “Glitter & Doom,” San Francisco’s African-American Shakespeare Company, the Association of Theatrical Press Agents and Managers (ATPAM), Stage Directors and Choreographers Society (SDC), the Broadway Podcast Network, Tony Award-winning actor Lauren Patten and creative director/designer Darrell Thorne, as well as two soon-to-be-announced big-name productions.

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