The Broadway musical “The Outsiders” has embarked on a partnership with American Airlines. The airline now offers an in-flight channel dedicated exclusively to “The Outsiders.” The channel went live on Aug. 1 and is currently available on all domestic American Airlines flights. The partnership is ongoing with no planned end date.
Through the channel, passengers have access to a library of “Outsiders” content they can watch from their seats, including music videos of songs from the Tony Award-nominated score as well as behind-the-scenes looks at the Tony-winning production via interviews with the producing and creative teams, members of the current and original Broadway cast and S.E. Hinton, author of the eponymous novel adapted into the musical.
See the introduction to the channel from actor Noah Pacht, in character as “The Outsiders”’ Ponyboy Curtis, and take a look at more of the American Airlines interface below:
