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Closer Look — Marketing

What’s behind this new kind of Broadway video advertising

From “Stereophonic” to “Cats: The Jellicle Ball,” video marketing has moved away from b-roll and towards the atmospheric. Marketer Steven Tartick, producer Greg Nobile and creative director Cameron Sczempka offer reasons why.

,   and  Ruthie Fierberg
8 min read
A still from the “Cats: The Jellicle Ball” set (Credit: Maddy Talias for Polymath Production)
Closer Look — Marketing — News — Advertising — Video — Polymath Productions — Cameron Sczempka — Cameron Bond — Greg Nobile — Steven Tartick — The Season — Cats: The Jellicle Ball — Stereophonic — Romeo + Juliet

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