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Merger announced between artificial intelligence services agencies Satisfi Labs and

Donny White and Micah Hollingworth tell Broadway News about the AI-powered ticket concierge services.

The company of Broadway's “Water for Elephants,” 2024, one of the shows that uses Satisfi Labs' conversational AI technology (Credit: Matthew Murphy)

Satisfi Labs and, organizations that provide artificial intelligence (AI) services to live entertainment (including Broadway), have announced a merger. The announcement also notes the appointment of Micah Hollingworth, founder and former CEO of, to the role of Satisfi Labs’ head of entertainment. 

“This move solidifies Satisfi Labs’ dedication to bringing conversational AI to new domains,” said CEO and Satisfi Labs co-founder Donny White in a statement.

As longtime partners, combining operations was a natural progression.

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