Skip to content

Keeping ‘SIX’ a hit

Producers Kenny Wax and Kevin McCollum discuss maintaining the hype — and ticket sales — to get the pop musical to 1,000 performances.

(L-R) Didi Romero as Katherine Howard, Jasmine Forsberg a sJane Seymour, Gabriela Carrillo as Catherine Parr, Olivia Donalson as Anna of Cleves, Storm Lever as Anne Boleyn and Khaila Wilcoxon as Catherine of Aragon in Broadway’s “SIX,” 2024 (Credit: Joan Marcus)

“SIX” opened on Broadway with a bang. Even though the show was set to open on March 12, 2020 (the fateful day that Broadway shut down), when it officially opened on October 3, 2021, “SIX” had already filled the Lena Horne Theatre (then the Brooks Atkinson) to over 100 percent capacity in its first week and brought in $458,495 across those three previews. In its first full week that fall, “SIX” grossed over $1 million across eight previews. The week following its opening (ending October 10, 2021), the musical grossed over $1 million again and played to over 100 percent capacity.

In the spring of 2022, the musical penned by newcomers Toby Marlow and Lucy Moss earned eight Tony Award nominations, including one for Best Musical, and won best score and best costume design of a musical. “SIX” recouped in December 2022. According to the grosses reports sent out by the Broadway League, the production has played to more than 90 percent capacity for 109 weeks out of 129 total playing weeks since restarting previews in September 2021. On March 9, 2024, the musical celebrated 1,000 performances on Broadway.

“SIX” didn’t just begin as a hit — it has continued to be one.

Introductory Offer

$1/month for 6 months


Already have an account? Log in