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Grosses analysis: ‘Much Ado About Nothing’ breaks $2 million in first full week of previews

For the week ending Nov. 8, the 35 running productions grossed $36,753,750.

(L-R): Tim Steed, Tom Hiddleston and James Phoon in “Much Ado About Nothing” in the West End, 2025 (Credit: Marc Brenner)

Broadway’s box office gross jumped in Week 24 of the 2026-2027 season. For the week ending Nov. 8, the 35 running productions grossed $36,753,750, a 24.3% increase from the previous week. Attendance rose by 14.9% and capacity by 4.3%. Of note, this past week had two additional productions running compared with the week prior, with “Here There Are Blueberries” beginning previews on Nov. 2 and “It’s a Wonderful Life” beginning previews on Nov. 4. 

Compared with Week 24 of the 2025-2026 season, Broadway was down overall. Grosses were 9.7% lower than in the same week of the previous season, with attendance lower by 5.3%. Capacity remained relatively steady, down by just 0.2%.

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