Producers of the upcoming Broadway revival of Lorraine Hansberry's "The Sign in Sidney Brustein's Window" have announced discount ticketing initiatives for the play's full limited engagement. The play will begin performances on April 25 ahead of an opening night of April 27 at the James Earl Jones Theatre, following the play's recent run at Brooklyn Academy of Music (BAM).
The first part of the ticketing initiative is that from April 25 through May 9, the first two rows of seats will be sold at $40 per ticket to patrons who visit the box office.
Also, beginning on April 28, theatergoers can sign up for a daily digital lottery or enter a digital rush to access $35 tickets. Lottery winners and rushers can buy up to two tickets at this price point. Lottery winners will be chosen before that day's performance.
Additionally, an in-person rush at the box office will be available. A limited number of tickets will be sold for $47 to each performance.
"As we all know, there still exist too many barriers of entry to people accessing the best theater in the world," producer Jeremy O. Harris said in a statement. "In our mind outside of geography, those barriers within our control must be eroded so that everyone can see themselves on our stages. This was at the core of Lorraine's practice and is at the core of mine. This initiative is an exciting way to not only erode a major barrier, price, but also to inspire in a new generation the sense that going to the theater to see human dramas play out can be a thrilling event."
As previously announced, "The Sign in Sidney Brustein's Window" will star Oscar Isaac and Rachel Brosnahan. The production, directed by Anne Kauffman, is set to run through July 2.
"The Sign in Sidney Brustein's Window" is being produced by Seaview, Sue Wagner, John Johnson, with Harris and BAM.