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Exclusive: Broadway ad agency AKA launches new influencer marketing initiative

AKA NYC’s CEO Elizabeth Furze describes the Arts Insider program and its corresponding platform, which kicks off with a reach of 6.2 million followers.

Liz Furze (Credit: Courtesy of AKA)

AKA NYC has announced a new service called Arts Insider. Both a program and a platform, its members are a group of 20 influencers who create content across social media related to arts and entertainment. Through AKA, these content creators are given inside access to Broadway shows, arts and culture institutions, destination-based entertainment and more. In turn, the influencers agree to create content for their individual platforms that will also be posted to the Arts Insider accounts on an ongoing basis — rather than in one-off transactions as has typically been the case with influencer marketing on Broadway.

AKA, an advertising agency that handles Broadway shows such as “& Juliet” and “Harry Potter and the Cursed Child,” announced the launch of Arts Insider at the Algonquin Hotel on Jan. 29. 

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