Broadway’s “The Rocky Horror Show” is set to hold a series of special events and promotions to celebrate Halloween. The events are set to take place throughout the month of October, with giveaways and post-show events available to “Rocky Horror” attendees, as well as limited-time offerings in partnership with numerous local restaurants, costume stores, cosmetics brands and others.
The festivities will begin on the first Friday of the month — Oct. 2 — with “Rocky Horror”’s inaugural Fashion Floor Show. Every Friday, theater staff will search the house for what they deem to be the best-dressed audience members, who will receive a reward to be announced.
Later, on Oct. 20, the show will host a special stage door giveaway, distributing custom “Rocky Horror” Sharpie markers to attendees of that night’s performance. The permanent marker brand previously partnered with “The Book of Mormon” for its 15th anniversary earlier this year.
The Oct. 21 performance of “The Rocky Horror Show” will feature a post-show talkback with members of the cast. This conversation is presented in partnership with Audience Rewards.
On Oct. 22, the first 30 people waiting in “Rocky Horror”’s rush line will receive custom, fill-in-the-blank hats. The following week, on Oct. 27, audience members sitting in the back few rows of Studio 54’s mezzanine will receive a special bracelet.
Finally, all audience members at the Oct. 30 performance and the Oct. 31 evening performance of “Rocky Horror” will receive an exclusive, limited-edition poster. Attendees of the Oct. 31 matinée are encouraged to come in costume, with members of the cast set to judge a costume parade following the performance.
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In addition to these events, “Rocky Horror” has announced a series of partnerships with businesses around the city.
For the month of October, select Nathan’s Famous restaurants and hot dog carts will add the Dr. Frank-N-Furter, a hot dog with spicy mustard and relish, to their menus. “When the opportunity came up to partner with ‘The Rocky Horror Show,’ we knew we had to have a little fun with Frank-N-Furter,” said Phil McCann, vice president of marketing for Nathan’s Famous.
Also for the full month, Theater District restaurants Mom’s, Dolly’s, Lady Blue and Miss Nellie’s will carry a specialty cocktail, themed to the show. The Terrace and Outdoor Gardens at Times Square’s Edition hotel will offer a “Rocky Horror”-inspired dessert as part of the restaurant’s Broadway Express menu.
“Rocky Horror” has also partnered with the Flatiron District costume store Abracadabra. The shop will feature a section devoted to “Rocky Horror”-inspired costumes, in addition to a window display themed after the show.
Promotional offerings will also be available at the theater throughout the month of October. “Rocky Horror” attendees can sample Unicorn Snot-brand body glitter, available in Studio 54’s restrooms, while socks and stockings by Sock Dreams will be distributed to some of the “best-dressed” audience members.
“The Rocky Horror Show” is currently running at Studio 54 and scheduled to close Feb. 28, 2027. The show is produced on Broadway by Roundabout Theatre Company.
