“Chicago” has announced a series of partnerships to celebrate its 30th anniversary this November, with special offerings available at local New York businesses throughout the month. In addition, as previously announced, “Chicago” will hold a benefit performance at the Ambassador Theatre on Nov. 16 to mark the historic milestone.
The first of the partnerships began on Nov. 1, when Schmackary’s bakery introduced a “Chicago”-inspired cookie. Named the “Pop Six Chip” cookie, spoofing the lyrics of “Chicago”’s “Cell Block Tango,” the flavor is available at Schmackary’s through Nov. 30.
The musical is also partnering with restaurants, bars and cafés around the city to offer special “Chicago”-inspired drinks. On Nov. 6, customers at Midtown eatery Papa San could present their tickets to “Chicago” to receive a free “All That Jazz cocktail.” Drink collaborations with coffee shop Mokafé, in addition to bars Nothing Really Matters and Santi, are forthcoming , and will be announced every Friday in November via the musical’s Instagram page.
Select locations of Mama’s Too! will serve a “Chicago”-inspired pizza for one week only, from Nov. 13 to Nov. 20. The “Chicago”-themed pie will be available at the pizzeria’s Upper West Side and West Village locations.
Beginning on Nov. 14, the Museum of Broadway will add the lace dress worn by the revival’s original cast member, Ann Reinking, as Roxie Hart to its collection on display.
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The “Chicago” benefit performance will take place at 7 p.m. on Nov. 16, featuring special guests from throughout the musical’s history. Proceeds from the event will benefit dance programs of the Entertainment Community Fund, a national human services organization supporting the needs of people working in the performing arts.
On Nov. 18 at 12 p.m., cycling gym CycleBar will host a free “Chicago”-themed stationary biking class. Registration is required; see the musical’s Instagram for more details.
Finally, “Chicago” 30th anniversary bracelets are now available for purchase at the Ambassador Theatre. The bracelets were created in collaboration with Little Words Project, which designs trackable beaded jewelry meant to be passed between wearers.
The Broadway revival of Fred Ebb, Bob Fosse and John Kander’s “Chicago” officially opened at the Richard Rodgers Theatre on Nov. 14, 1996, before transferring to the Shubert Theatre in 1997 and then landing at the Ambassador in 2003, where it continues to run today. It is the second-longest-running show in Main Stem history and the longest still running. “Chicago” is produced on Broadway by Barry and Fran Weissler.
