Several Broadway shows were among the winners of the 2023 Clio Entertainment Awards. The honors were announced on Nov. 9. Broadway advertising and marketing agencies AKA NYC, Disney Theatrical Group, RPM, Serino Coyne, Situation and SpotCo all won awards.
Founded in 1959, the Clio Awards recognize excellence in advertising, design and communication. The awards take its namesake from Clio, Greek goddess of history. The Clio Entertainment Awards were established by the Hollywood Reporter in 1971. There are Grand, Gold, Silver and Bronze awards in each medium. Advertising and marketing for Broadway are judged as part of the Live Entertainment sector.
Broadway was best represented in the integrated campaign medium. AKA NYC took home Silver Clio for “& Juliet’s” “Remixing Shakespeare” campaign, in addition to a Bronze Clio for “A Show and Its New Star” campaign tied to “Funny Girl.” Serino Coyne received the top Grand Clio Award for their “What the Shuck?!” campaign.
The agency was also a Bronze Clio Award winner for their “Who’s Winning” integrated campaign for last season’s revival of Suzan-Lori Parks’ “Topdog/Underdog.” In the same category, SpotCo won a Bronze Clio for the “We’ve Been Expecting You” campaign for this season’s “Grey House.”
SpotCo also garnered a Silver Clio for “Grey House,” this time in the audio/visual medium (30 seconds and under category) for their “Terrifying…In A Good Way” campaign. Disney Theatrical Group was a Gold Clio winner (61 seconds and over) for “The Lion King” campaign “The Show of a Lifetime - 25 Years.” The spot also won a Gold Clio for audio/visual direction.
In the fan engagement category, RPM received a Bronze Clio for their campaign for “The Sign in Sidney Brustein’s Window” entitled “Pass the Play.”
AKA represented Broadway for their social media work. The firm’s “Creating a New Pop Brand for Broadway” campaign for “& Juliet” won a Gold Clio.
Serino Coyne took home a Silver Clio for the “Greenifying New York” campaign for “Wicked.” Additionally, Serino Coyne received a short list award in merchandise for “The Cow as White as Milk” tied to the 2022 revival of “Into the Woods.”
Situation received a short listed award, as well, for their “A Star Steps into the Spotlight” campaign for “Some Like It Hot” in the original content category.
The “Hamilton Simulator” Roblox game earned a Silver Clio in the experiential category of live entertainment. Gaming company Super League, which partnered with the Tony Award-winning musical to create the game, took home the prize.
Broadway around the globe was recognized, as well. Honors were given to the Australian productions of “& Juliet” and “Hamilton,” the West End productions of “Back to the Future” and “Oklahoma!” and the worldwide productions of “The Lion King.”
A full list of 2023 Clio Award winners can be found here.
Correction: An earlier version of this article misstated the type of award won by “Remixing Shakespeare.” This has been corrected.