Ayanna Prescod, a veteran marketer, producer and journalist, has announced the launch of her company Relay Influence. The agency specializes in creating influencer marketing strategies tailored to the specific needs of a theater production.
Founded in principles of diversity and inclusion, Relay spotlights influencers of all backgrounds and niches.
“Broadway marketing is rapidly changing,” explained Prescod in a statement exclusive to Broadway News. “Relay was founded to help producers, agencies and institutions create audience-forward marketing content that’s responsive to evolving priorities.”
