“Mamma Mia, here I go again” indeed. The ABBA-scored jukebox musical is back on Broadway for the first time since its original run ended 10 years ago. This time, the production bows as a limited, six-month engagement at the Winter Garden Theatre. The entire 30-person cast of this 2025 Broadway run — 25 of whom are making their Broadway debuts — performed in the 25th anniversary touring production, which has been traveling through North America since 2023.
It's relatively rare for producers to bring a title back to Broadway as a stop on a national tour, but it might be part of a newer symbiotic relationship between Broadway and the road. Last year, a vibrant revival of “The Wiz” pulled off a successful pre-Broadway tour (which after its Main Stem run continued on a second leg); and later this year, “Beetlejuice,” which has toured since 2022, is making its own 13-week Broadway visit.
“For the right show, it’s a brilliant strategy because it’s not ‘Broadway or bust’ anymore,” Sammy Lopez, a producer and a co-founder of the educational initiative the Business of Broadway, told Broadway News. Instead, Broadway is a key part of a larger market — and strategy. “It’s a smart look at the business model that's really risky on Broadway right now, and it offers another perspective that keeps the overall theater ecosystem a bit healthier.”
