Congratulations, you’re bringing a show to Broadway! You’ve announced your show is coming, but you’re still waiting for a theater, which means you can’t go on sale and start selling tickets just yet. It sounds like what you need is a lead gen campaign.
What is a lead?
In advertising, a lead is an individual who has somehow previously interacted with your brand and, therefore, has a higher likelihood of becoming a purchaser of your product. Leads are incredibly valuable — just ask anyone who saw "Glengarry Glen Ross” last season — and the methods of creating/finding new leads.
