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Harry Potter and the Cursed Child

Harry Potter and the Cursed Child

Moulin Rouge! The Musical

Moulin Rouge! The Musical

Water for Elephants

Water for Elephants

The Great Gatsby

The Great Gatsby

Maybe Happy Ending

Maybe Happy Ending

Death Becomes Her

Death Becomes Her

Sunset Boulevard

Sunset Boulevard

SIX: The Musical

SIX: The Musical

The Book of Mormon

The Book of Mormon

Back to the Future

Back to the Future

A Wonderful World: The Louis Armstrong Musical

A Wonderful World: The Louis Armstrong Musical

Good Night, and Good Luck

Good Night, and Good Luck

Once Upon a Mattress

Once Upon a Mattress

BOOP! The Musical

BOOP! The Musical

The Hills of California

The Hills of California

The Queen of Versailles

The Queen of Versailles

The Last Five Years

The Last Five Years

Stephen Sondheim's Old Friends

Stephen Sondheim's Old Friends

Hello, I'm Dolly

Hello, I'm Dolly

The Pirates of Penzance

The Pirates of Penzance

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Industry

Why brand partnerships on Broadway have exploded — and how to leverage them

, and Ashley Lee