Insights Activating student audiences through targeted events and promotional offers , and Brenna Corporal
Announcement Bess Wohl’s ‘Liberation’ will transfer to Broadway this fall , and Hayley Levitt for Broadway.com
Personnel Rebecca Habel will return to Roundabout Theatre Company as new managing director , and Michael Abourizk
Personnel Exclusive: Broadway marketing agency Situation announces key staff expansion , and Ruthie Fierberg
Views From theatergoer to theatergoing: why Broadway marketing needs a mindset shift , and Damian Bazadona
Casting Broadway alums fill out cast of Arena Stage’s revised ‘Damn Yankees’ set in the 2000s , and Andy Lefkowitz
Data New study indicates Gen Z and millennial theatergoers have misalignment of cost and perceived value of Broadway shows , and Michael Abourizk
Grosses Grosses analysis: ‘Maybe Happy Ending’ breaks a record; ‘Pirates’ plays to standing room in final week , and Michael Abourizk
Casting Marylouise Burke, Renée Elise Goldsberry and more set for Broadway world premiere of ‘The Balusters’ , and Broadway.com
