New York City Tourism + Conventions has announced the naming of Fred Dixon as its president and chief executive officer. Dixon will assume the role on Dec. 1, succeeding Julie Coker. Board chair Charles Flateman will assume the position in the interim.
“Fred Dixon has the rare combination of foundational New York City expertise, national leadership experience and global perspective that this moment requires,” said Flateman in a statement. “The board conducted a thoughtful process to identify the leader best positioned to advance our mission, and Fred’s proven ability to elevate New York City’s global brand, build partnerships across the industry and understand the forces shaping international travel made him the right choice to lead NYC Tourism + Conventions into the future.”
New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the city. It collaborates with the Broadway industry on initiatives like Broadway Week, which recently announced the dates and participating shows for its semiannual two-for-one ticket deals.
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Dixon returns to New York City Tourism + Conventions following two years as president and CEO of Brand USA, a marketing organization that represents the entirety of the United States. Prior to his appointment there, he served as New York City Tourism + Conventions’ president and CEO from 2014 to 2024.
“Returning to lead NYC Tourism + Conventions is an extraordinary honor and responsibility,” said Dixon in a statement. “My time at Brand USA gave me a broader perspective on the global travel marketplace and what’s required to be competitive for international travelers. I return to New York with that experience, along with a renewed appreciation for the strength of this city and the extraordinary people and businesses that make its visitor economy so vital. I look forward to working with our members, partners and City leadership to grow visitation, strengthen our global position and ensure tourism continues to deliver for all five boroughs.”
“New York City’s tourism industry is a powerful engine of our economy, supporting hundreds of thousands of jobs and businesses across all five boroughs,” added New York City Mayor Zohran Mamdani. “At a time when we must continue to compete for visitors from around the country and around the world, experienced leadership at NYC Tourism + Conventions is essential. Fred Dixon brings deep expertise, leading one of the City’s most important economic sectors. I look forward to working with him, our tourism industry and communities across the five boroughs to ensure New York City remains a destination where visitors want to come and New Yorkers can benefit from the economic opportunity they bring.”
