In partnership with The Asian American Foundation (TAAF) and Gold House, “Here Lies Love” has launched the new ticketing initiative Democracy in Action.
Democracy in Action aims to raise $1 million in tax-deductible donations in order to subsidize tickets to “Here Lies Love” beginning in October. The production aims to subsidize one third of its ticket inventory.
Subsidized tickets will be available to high school and college students as well as healthcare, service and municipal workers. Democracy in Action also plans to make these tickets available to community centers and other nonprofits.
Per the Democracy in Action website, “We are modeling this program off of successful programs like the ‘Hamilton’ Education Program, which subsidized $10 tickets for students at Title-I Schools in NYC. The Gilder Lehrman Institute (with support by the Rockefeller Foundation) initially subsidized 20,000 tickets, but has now subsidized over 250,000!”
“Here Lies Love” has launched the initiative with the goal of widening access to Broadway for Asian American Pacific Islander (AAPI) communities and others. The musical, which features an all-Filipino cast, tells the story of Filipina First Lady Imelda Marcos and the People Power Revolution.
According to the production, an average 16 percent of “Here Lies Love” ticket buyers identify as AAPI, which is double the industry average.
President of TAAF Norman Chen said in a statement, “The Asian American Foundation is proud to partner with the producers of ‘Here Lies Love’ to make Broadway accessible to all audiences. … When authentic stories like these take space on a stage as big as Broadway, they have the power to impact the hearts and minds of people everywhere.”
“Here Lies Love” is produced by Hal Luftig/Kevin Connor, Patrick Catullo, Clint Ramos, Jose Antonio Vargas and Diana DiMenna & Plate Spinner Productions.