On Oct. 30, the Broadway production of “The Lost Boys” partnered with the New York Blood Center (NYBC) to host a blood drive. Held outside the Palace Theatre, where the musical is running, the drive collected 49 blood donations with the potential to benefit 147 hospital patients. The blood drive ran alongside a “Lost Boys” fundraiser for Broadway Cares/Equity Fights AIDS.
NYBC stationed a mobile blood donation center outside of the theater. Blood donors were entered for a chance to win tickets to “The Lost Boys” and signed Broadway memorabilia.
Representatives of Broadway Cares were also present at the blood drive, accepting monetary donations on behalf of the nonprofit. More than $4,000 was raised during the event for the grantmaking organization, which supports essential services for people living with HIV/AIDS and other illnesses.
“Local partnerships like this are a great way to introduce new audiences to the importance of blood donation,” said NYBC’s vice president of blood operations Jeannie Mascolino in a statement. “We were thrilled to see that 75% of blood donors at this event were giving blood for the first time. We’re grateful to ‘The Lost Boys’ for helping us reach these new donors and hope they continue to make blood donation a habit in their daily lives.”
“The Lost Boys” is based on the 1987 film of the same name, which follows brothers Michael and Sam as they are drawn into the vampire-infested nightlife of their coastal California town. The musical opened at the Palace on April 26 and garnered 12 Tony Award nominations, winning four.
Every year, NYBC delivers approximately 500,000 blood products to nearly 200 hospitals, emergency medical service providers and healthcare partners. Businesses, schools, community groups and other organizations can register to host a blood drive on NYBC’s website.
“The Lost Boys” is produced on Broadway by James Carpinello, Marcus Chait and Patrick Wilson.
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