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Broadway’s ‘Much Ado’ and ‘Here There Are Blueberries’ announce student ticket initiatives

The shows have separately announced programs offering discounted tickets to students.

(L-R) Tom Hiddleston in “Much Ado About Nothing” in London, 2025; art for “Here There Are Blueberries” (Credit: Marc Brenner; Courtesy of DKC/O&M)

The upcoming Broadway revival of “Much Ado About Nothing” and the Broadway premiere of “Here There Are Blueberries” have separately announced programs to provide discounted tickets to students.

“Here There Are Blueberries” announced on Oct. 19 that the production would offer an initial allotment of 5,500 student tickets, priced at $10, available for purchase only in person at the Ethel Barrymore Theatre box office by those with a valid student ID. “Much Ado” announced on Oct. 22 that it will make 2,500 tickets available to students, priced at $25, available for purchase online with a code. Tickets for “Much Ado” can be picked up only on the day of the performance, and a valid student ID must be presented. For both shows, tickets can be purchased for performances at any time during their respective runs, subject to availability.

“Much Ado” begins previews at the Winter Garden Theatre on Oct. 31 ahead of an official opening on Nov. 19. Directed by Jamie Lloyd, this production of the Shakespearean comedy will star Tom Hiddleston and Hayley Atwell. The classic follows two couples through love, jealousy and deception — staged here as a disco. “Here There Are Blueberries,” written by Moisés Kaufman and Amanda Gronich and directed by Kaufman, tells the true story of a museum archivist who receives a mysterious photo album documenting Nazi soldiers enjoying their leisure time during the Holocaust. Who are the people in the pictures, and what do they mean for us?

Both shows have chosen to prioritize student access and education through the arts.

In addition to student ticket pricing, “Here There Are Blueberries” will offer more than 2,000 New York City public school students and educators free admission at two matinée performances. This program is made possible by the show’s partnership with the New York City Department of Education through the latter’s theater program. The student ticket initiative for “Here There Are Blueberries” is supported by the Gray Foundation, Pritzker Pucker Family Foundation, Marcia and John Goldman, Irwin Jacobs, Claudia and Kevin Bright, Shofar Fund, the Rosalinde and Arthur Gilbert Foundation, Jeff Schoenfeld and Matt Holbein, Joanna and Robert Meisel and Laura and Gary Lauder, in addition to other donors. Underwritten tickets for “Much Ado” are available through the Jamie Lloyd Company, which is producing the revival..

“Here There Are Blueberries” is being produced on Broadway by Tectonic Theater Project (led by Kaufman, founder and artistic director, and Matt Joslyn, executive director), Brian and Dayna Lee, Bruce Roberts, Sue Vaccaro and Ricky Stevens.

“Much Ado About Nothing” is being produced by the Jamie Lloyd Company.

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