One Shubert Alley, the Broadway merchandise shop which recently announced a closing date of Oct. 2, will now reopen under the Araca Group’s merchandise division.
The store, located between the Shubert and Booth Theatres, will undergo a brief renovation and return before the end of 2022.
The reopening of One Shubert Alley comes as the Shubert Organization begins a strategic business partnership with Araca Merchandise.
Under the new management, the store is expected to carry show-specific merchandise as well as items branded with One Shubert Alley.
The Araca Group has more than 40 shows and brands from Broadway and beyond included in its list of current and upcoming merchandise partners.