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Closer Look — Marketing

Behind the scenes of crafting and filming the 2025 marketing campaign for Broadway’s ‘Aladdin’

Disney and Situation executives reveal the full process — from conception through editing — of creating a fresh campaign for a musical in its 12th year.

,   and  Ruthie Fierberg
10 min read
Michael James Scott and Ainsley Melham (center L-R) and members of the company of “Aladdin” on Broadway, 2025 (Credit: Deen van Meer)
Closer Look — Marketing — Aladdin — News — Disney Theatrical Group — Situation — Elizabeth Findlay — Lauren Daghini — Richard Barry — Michael Callahan

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