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5 minutes with a Tony nominee: ‘Schmigadoon!’’s Micah Frank and Megan O’Keefe

Two of the shows lead producers share their marketing strategy and more.

(L-R) Megan O’Keefe, Christine Schwarzman and Micah Frank attend the 79th Annual Tony Awards Meet the Nominees Press Event at Sofitel New York on May 14, 2026, in New York City (Credit: Jemal Countess/Getty Images for Tony Award Productions)

“Schmigadoon!” is a giant serving of good ol’ musical theater, and it took a strong team of producers to bring the show, which premiered as a musical television series, to Broadway. The producing team is led by Lorne Michaels, No Guarantees Productions, Micah Frank and Caroline Maroney.

Below, Megan O’Keefe, president and chief operating office of No Guarantees, along with Frank spoke to Broadway News about bringing the show to Broadway. They shared insights about their awareness campaign, casting the musical with Main Stem triple threats rather than mainstream celebrity talent and more.

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5 minutes with a Tony nominee: ‘Micah Frank and Megan O’Keefe
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“Schmigadoon!” is nominated for 12 Tony Awards.

Members of the cast of “Schmigadoon!” on Broadway, 2026 (Credit: Matthew Murphy and Evan Zimmerman)

The 2026 Tony Awards will take place on June 7 at Radio City Music Hall. P!NK will host the ceremony, which will be broadcast live on CBS and livestreamed on Paramount+ Premium (8 p.m. ET/5 p.m. PT). CBS and Pluto TV will present the Tony Awards: Act One, with additional details to follow.

See the full list of nominations here.

‘Schmigadoon!’ is not just a parody
Creator Cinco Paul and director-choreographer Christopher Gattelli rigorously built this Broadway musical to be a true original.