Here is a selection of 25 in-depth stories from Broadway News in 2025. We'll see you in 2026!
5 Broadway advertising executives get honest with Broadway News
Liz Furze, Callie Goff, Jeremy Kraus, Ilene Rosen and Matt Upshaw share their honest thoughts about advertising and marketing Broadway in 2025.
Ruthie Fierberg
How the live camera work in Broadway’s ‘Sunset Boulevard’ elevates its theatricality
Director Jamie Lloyd, choreographer Fabian Aloise and co-video designer-cinematographer Joe Ransom spill the details behind using simulcast for the ultimate musical experience.
Ruthie Fierberg
Why ‘Harry Potter and the Cursed Child’’s producers changed the show — twice — and how they did it
Lead producers Sonia Friedman and Colin Callender, playwright Jack Thorne and production stage manager Rolt Smith divulge the details.
Ruthie Fierberg
Why producers have revived the practice of Broadway stops on national tours
With shows like “The Wiz,” “Mamma Mia!” and “Beetlejuice” including Main Stem engagements in their tours, the closer integration of the road and the Rialto has been a boon for both markets.
Ashley Lee
How to win back Broadway audiences in an ease-obsessed world
A new study reveals that the barrier of effort is one to which Broadway must pay greater attention.
Damian Bazadona
Why lighting ‘Maybe Happy Ending’ became a design feat
Lighting designer Ben Stanton shares his exclusive research and explains how he used color, warmth and ingenuity to clear the unique challenges of the new musical.
Ruthie Fierberg
The women on Broadway are sexy and owning it
From “Gypsy” and “Death Becomes Her” to “Smash” and “John Proctor Is the Villain,” the 2024-2025 season highlights women in a refreshing way.
Ruthie Fierberg
How Oscar-nominated costume designer Paul Tazewell built the on-screen worlds of ‘Wicked’ from Munchkinland to the Emerald City
The Tony Award-winning designer takes Broadway News through his concepts.
Ruthie Fierberg
On creating a resonant and realistic play about teen girls with ‘John Proctor Is the Villain’
Tony Award-nominated director Danya Taymor and Tony-nominated playwright Kimberly Belflower reveal the inner workings of the Broadway drama.
Ruthie Fierberg
How to build a Broadway costume: the ‘Queen of Versailles’ Marie Antoinette dress
Designer Christian Cowan, costume shop owner Eric Winterling and more take Broadway News through the step-by-step process of making a gown for “The Queen of Versailles.”
Ruthie Fierberg
When Broadway isn’t the final version
Tom Kitt and Cameron Crowe reveal their unconventional process of redeveloping and rewriting their musical “Almost Famous” — before it even closed on Broadway.
Ruthie Fierberg
What does the ‘Late Show’ cancellation mean for Broadway?
Industry leaders Adrian Bryan-Brown, Lisa Cecchini, Lucas McMahon, Rick Miramontez and Matt Polk weigh in on the loss of Stephen Colbert’s platform and its potential effect on Broadway’s brand, sales and more.
Ruthie Fierberg
How ‘Dead Outlaw’’s writers discovered the musical’s signature sound and narrative
David Yazbek, Erik Della Penna and Itamar Moses describe the origins of the Tony Award-nominated show.
Ruthie Fierberg
How hair and makeup design communicates more than theatergoers may think
Dissecting designer J. Jared Janas’ creations like Sutton Foster’s “Once Upon a Mattress” wigs and makeup for “Buena Vista Social Club.”
Ruthie Fierberg
This startup is rethinking Broadway merchandising — and succeeding
New company .merch has shaken up the industry with its fresh variety of goods and unpredictable product drops for Best Musical Tony Award winner “Maybe Happy Ending.”
Ashley Lee
Little-known theater jobs: electronic music designer and synth programmer
Billy Jay Stein, the sonic wizard behind “MJ,” “Just in Time” and more, reveals the keys to his field.
Ruthie Fierberg
Is Manhattan Theatre Club experiencing a renaissance?
Founding artistic director Lynne Meadow and (relatively) new executive director Chris Jennings on the nonprofit’s post-pandemic strength in audience response, awards-worthy plays and strategic planning
Ruthie Fierberg
In the producer’s office: Tom Kirdahy on selling Broadway, producing musicals today and branding movie musicals
A lead producer of “Just in Time,” “Ragtime” and “Hadestown,” as well as the 2025 “Kiss of the Spider Woman” film, shares the two questions he asks when creating the ad campaign for any new project.
Ruthie Fierberg
Selling a show in London vs. New York
Producers Sonia Friedman, Lucas McMahon and more talk marketing strategies, critical reception and awards in the West End vs. Broadway.
Hannah Irene Rubenstein
Roundabout Theatre Company executive producer Sydney Beers talks about the nonprofit’s future
Beers reflects on reaching 30 years with the organization.
Ruthie Fierberg
Why regional theaters are a vital testing ground for Broadway-aimed shows
La Jolla Playhouse managing director Debby Buchholz on how regional venues can be key not only for creative development but for ad and marketing strategies
Debby Buchholz
Little-known theater jobs: Followspot operator
The two operators for “Just in Time” at Circle in the Square describe how they control all the musical’s spotlights remotely from below the stage.
Ruthie Fierberg
Behind the scenes of crafting and filming the 2025 marketing campaign for Broadway’s ‘Aladdin’
Disney and Situation executives reveal the full process — from conception through editing — of creating a fresh campaign for a musical in its 12th year.
Ruthie Fierberg
What’s the difference between a lead producer, executive producer and co-producer?
Defining the roles and corresponding responsibilities of different producer titles
Ruthie Fierberg
What keeps Tony Award-winning costume designer Gregg Barnes going
Barnes shares his personal story as well as industry lessons learned as a guide for novices and seasoned pros alike.
Ruthie Fierberg
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