Who is behind making a viral TikTok, curating a fan base or getting your show’s page in front of potential ticket buyers scrolling on social media? The creative content strategist. At the Pekoe Group, the creative content strategist is part of the social media team and collaborates with other agency departments as well as your show’s press team, partners and theater artists to bring your show’s stories to life on social media. Under the director of social media, the creative content strategist works closely with the social media assistant to ideate, strategize, create, execute and analyze social media posts that supplement the larger marketing campaigns.
Who’s who on your advertising team: creative content strategist
Audrey Armacost of the Pekoe Group shares five ways creative content strategists contribute to a show's marketing.
