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The rise of the Broadway curtain-call megamix

From “Joseph and the Amazing Technicolor Dreamcoat” to the upcoming “Cats: The Jellicle Ball,” directors, choreographers and marketers weigh in on the advent, evolution and usage of the musical megamix as a creative outlet and marketing tool.

(L-R) Euan Fistrovic Doidge in “Joseph and the Amazing Technicolor Dreamcoat” in Australia, 2023; Jonathan Groff in “Just in Time” on Broadway, 2025 (Credit: Don Arnold/WireImage; Matthew Murphy and Evan Zimmerman)

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