“Slave Play” is formalizing a model of gifting tickets to attendees who may not otherwise be able to see the play.
The program, called Broadway Plus One, allows patrons to add an additional $25 or more to their own ticket order to “Slave Play” by using the code “PLUSONE” during checkout. Each purchase using that code buys another ticket to the play, which is then distributed through non-profit partners including Broadway For All.
The idea for Broadway Plus One began during the Off-Broadway run of “Slave Play.” Playwright Jeremy O. Harris heard from friends who could not afford tickets to the show and took to Twitter, asking his “rich friends” to buy tickets for “Slave Play” and leave them at the box office for others. That tweet sparked a movement, which carried over to Broadway. Online, Harris was often the conduit between those extra ticket buyers, or “rich friends” as he dubbed them, and attendees who could not otherwise see the play.
Now that process has been moved to Telecharge and the show’s partners.
“Broadway Plus One is another step forward in Slave Play’s radical commitment to audience development on Broadway. In collaboration with our partners at the Shubert Organization and Broadway For All, we are thrilled to be able to now offer technical infrastructure around a movement that began organically on Twitter to bring new audiences to the play by purchasing tickets for those who wouldn’t otherwise come to the theater,” said producer Greg Nobile.
Harris shared the news on Twitter Monday night, posting a video in which he shared his excitement about expanding the “rich friends” initiative.
“This was so important to me and something that took a lot of sleepless nights for everyone on my producing team to make happen,” Harris said in the video. “Hopefully it will help change who is seeing plays on Broadway.”
“Slave Play” opened at the Golden Theatre on Oct. 6 and is slated to run there through Jan. 19.