Katie Dalton has been appointed president of the Broadway loyalty program Audience Rewards. Dalton has been with Audience Rewards since joining as marketing director in 2010 and most recently served as executive vice president. Over the past 15 years, Dalton has led Audience Rewards from a startup to a full marketing platform.
“Katie Dalton is a natural leader, and we’re thrilled to appoint her as president of Audience Rewards,” said Charles Flateman, CEO of Audience Rewards and executive vice president at the Shubert Organization, in a statement. “The company has been transformed under her aegis these past few years since Broadway emerged from the pandemic, and now we look forward to an even deeper relationship with Broadway’s biggest fans in the years to come.”
“Earlier this year, we launched a reimagined Audience Rewards platform that makes it simpler than ever for theatergoers to earn unlimited rewards,” Dalton added. “Just as airline travelers use miles to get free flights, Broadway fans now have a more intuitive and user-friendly way to earn points they can redeem for free tickets. I’m excited to lead Audience Rewards into its next chapter as we continue creating new ways for millions of theater fans to enjoy meaningful benefits at the shows they love.”
Dalton moves into this role after most recently leading the company through a comprehensive rebrand, modernization of its technology infrastructure, and launch of elevated fan engagement initiatives, laying the foundation for Audience Rewards’ next phase of growth. Previously in Dalton’s tenure with Audience Rewards, she forged partnerships with global brands including American Express, Ticketmaster and United Airlines, created high-impact customer experiences with celebrities and expanded the program’s footprint beyond Broadway to include the Metropolitan Opera and hundreds of Off-Broadway productions.
