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For ‘& Juliet’ producer Eva Price, ‘jukebox musical’ is not a dirty word

The current Tony nominee wants to erase the stigma of what a musical with preexisting songs can be.

Eva Price (Credit: Dimitrios Kambouris/Getty Images for Tony Awards Productions)

Broadway’s new jukebox musical “& Juliet” first opened at London’s Manchester Opera House in September 2019. After a move to the West End, British producers eyed a Main Stem transfer, and they thought of just the American producer to partner with them. When they asked Eva Price, a Tony Award winner for the gritty 2019 “Oklahoma!” revival, the producer recalled: “How quickly could ‘yes’ come out of my mouth?”

Price isn’t afraid to admit (or the word she’d more likely use: declare) that she loves a jukebox musical. “When they’re good,” she clarified.

“I love a jukebox musical and I love an intelligentsia, high culture, elite, smart play or musical,” Price said. “I actually felt, for the first time, I was seeing something [in ‘& Juliet’] that meshed both.” And she argues that jukebox musicals actually shouldn’t be one or the other.

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