The Broadway merchandiser Creative Goods has launched a partnership with Tiny Vinyl, a company that manufactures playable four-inch vinyl records. Initial releases will include miniature versions of the original Broadway cast recordings of “& Juliet” and “Suffs,” which will be available for purchase at the merchandise booths of both Broadway and touring productions, as well as on the musicals’ official websites.
“We’re thrilled to be partnering with Tiny Vinyl to bring this unique collectible to our clients and fans,” said Creative Goods founder and CEO Pete Milano in a statement. “At Creative Goods, we strive to bring new and inventive ideas to our audiences to celebrate their theatergoing experience, and we’re excited for the fans to experience the music they love in a new way.”
Tiny Vinyl creates collectable miniature records for a variety of music artists, including ATEEZ, BTS, Chappell Roan, Rihanna, Ariana Grande, Olivia Rodrigo, Doechii, Doja Cat, Noah Kahan, Katseye, Frank Sinatra, Bruno Mars, Daddy Yankee, Britney Spears and the Rolling Stones. This is the business’s first foray into Broadway cast albums.
Each record contains two songs — one on either side — and is fully functional, playable on most standard turntables. The “& Juliet” vinyl includes “...Baby, One More Time” and “I Want It That Way,” and “Suffs” includes “Keep Marching” and “Great American B*tch.” Producers choose the songs to be included based on popularity and how well they represent each show.
The vinyls each come in custom miniature sleeves featuring the cast album art; the records themselves can be produced in a variety of different colors: “& Juliet”’s comes in pink, and “Suffs” in purple.
Creative Goods is the official merchandise partner for over 50 Broadway, West End and global productions, including “Hamilton,” “MJ,” “Chicago” and “Mean Girls.” Tiny Vinyl is expected to release more miniature records for other Creative Goods partners in the future.
