“& Juliet” has announced a pair of partnerships to commemorate the musical’s third anniversary on Broadway. The Tony Award-nominated musical is teaming up with Lady Pink and Farmgirl Flowers.
As part of the first partnership, special edition Lady Pink merchandise featuring the work of graffiti artist Lady Pink will be made available for purchase. A press release describes Lady Pink’s aesthetic as one of “fearless creativity and trailblazing spirit” which “mirrors the message of the show.” The new merch includes a premium pullover hoodie and a durable canvas tote, produced in partnership with Creative Goods NYC. The hoodie features authentic Lady Pink art and a hand-signed and numbered patch; it is limited to only 200 pieces worldwide.
Farmgirl Flowers, a woman-owned online flower delivery company, is partnering with “& Juliet” to debut a limited-edition bouquet inspired by Juliet’s bold new beginning featured in the musical’s story. “Just as ‘& Juliet’ reimagines Shakespeare’s classic heroine choosing herself instead of tragedy, Farmgirl Flowers’ latest creation celebrates that same spirit with blooms as vibrant and empowering as Juliet herself,” reads a release about the partnership. The bouquets are being made available starting Dec. 1 through the end of 2025.
Directed by Luke Sheppard and featuring a Tony-nominated book by David West Read set to the hit songs of Max Martin, “& Juliet” envisions a version of “Romeo & Juliet” in which Juliet lives and goes on a female-empowerment journey. The musical began previews on Oct. 28, 2022, and opened on Nov. 17 at the Stephen Sondheim Theatre.
“& Juliet” is produced by Martin, Tim Headington, Theresa Steele Page, Jenny Petersson, Martin Dodd and Eva Price.
