The Pekoe Group has announced two new hires: Andrew Zarzeski has joined the advertising and marketing firm as director of integrated marketing and Allison Moy Hayhurst as account manager. Zarzeski began in his new position on Sept. 8, while Hayhurst began on Aug. 10. Both new hires are senior leaders, helming their respective teams while collaborating with the creative and strategy departments.
Zarzeski brings more than 13 years of music marketing experience to Pekoe, having held leadership roles at intelligence and community management platform Levellr, the record-label group 300 Elektra Entertainment and the independent music label Cooking Vinyl. He has worked on campaigns for music artists, including Laufey, Noah Kahan, Waterparks, Playboi Carti and Steve Aoki. As director of integrated marketing at Pekoe, Zarzeski serves as a strategic advisor to clients, leading the development, execution and optimization of marketing campaigns across multiple forms of media.
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Hayhurst has more than 15 years of experience in operations, client services and strategic growth across the advertising and technology industries. She comes to Pekoe from Oracle Advertising, where she served as senior director of client enablement. She previously held senior leadership roles at Xandr, a former advertising subsidiary of Microsoft, and its predecessor, AppNexus. Having begun her career at Actors Theatre of Louisville, she is also a producer of independent film and theater. As an account manager at Pekoe, Hayhurst handles client relationships, anticipating their evolving needs and streamlining the delivery of integrated work.
The Pekoe Group is a strategic and creative advertising agency with departments in advertising, digital media, promotions, social media, websites and design. Its current Broadway client roster includes “Six,” “Operation Mincemeat” and “Two Strangers (Carry a Cake Across New York),” as well as cultural institutions like the Museum of Broadway and the nonprofit organization TDF.
