A number of ad campaigns for Broadway shows were included among the winners of the 2025 Clio Entertainment Awards. Campaigns triumphed from the advertising and marketing agencies AKA NYC, SpotCo and RPM as well as one non-theater campaign by Broadway agency Serino Coyne.
AKA NYC was most represented, taking home awards for advertising several Broadway shows.
AKA’s “Share the Magic” audio-visual campaign for Broadway’s “Harry Potter and the Cursed Child” took home a Gold Clio Award. The agency’s “The Close Up” social media influencer activation — a collaboration between AKA’s Arts Insider channel and Broadway’s “Sunset Boulevard” — won a Silver Clio. AKA’s “Buena Vista Social Club” integrated campaign, titled “Bilingual by Design: Bringing ‘Buena Vista Social Club’ to Broadway,” was named the winner of a Bronze Clio. Furthermore, the “Good Night, and Good Luck” key art created by AKA won a Bronze Clio and the agency’s audio-visual campaign for the Broadway revival of “Ragtime” won a Bronze award.
The U.K. branch of AKA was honored for contributions across the pond, winning a Gold Clio highlighting the key art for the Donmar Warehouse’s 2024 season and a Bronze Clio for the integrated campaign “He’s Found a New Home” for the West End’s “Paddington The Musical.”
Also honored by the Clio Awards was the agency SpotCo, hat-tipped with a Silver Clio in the category of Partnerships & Collaborations for the Broadway revival of “Once Upon a Mattress.” Meanwhile, the agency RPM won a Silver Clio for its printed materials tied to the “Death Becomes Her” campaign, titled “Eternally Fabulous: Launching ‘Death Becomes Her’ on Broadway.”
Outside of the stage world, the agency Serino Coyne won a Bronze Clio for its citywide media campaign on behalf of the Museum of Modern Art.
Founded in 1959, the Clio Awards recognize excellence in advertising, design and communication. The awards take its namesake from Clio, the Greek goddess of history. The Clio Entertainment Awards were established in 1971 by the publication the Hollywood Reporter. Advertising and marketing for Broadway are judged as part of the Live Entertainment sector.
A full list of 2025 Clio Award winners can be found here.
