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‘Appropriate’ has highest average paid admission of a play while Broadway’s overall attendance and gross slip

For the week ending Jan. 21, the 25 currently running productions grossed $23,589,174.

(L-R) Michael Esper, Corey Stoll and Sarha Paulson in “Appropriate” on Broadway, 2023 (Credit: Joan Marcus)

In a timeframe that encompassed week one of NYC Broadway Week and followed Martin Luther King Jr. Day weekend, Broadway saw a decline in both gross and attendance. The box office totaled $23,589,174 across 25 shows (one less production than the previous week). This represents a 14.7% decrease in total gross from the week prior. Attendance for the 35th week of the 2023-2024 season came to 204,612 — down 6.3% from the previous week. 

A decline in the week after Martin Luther King Jr. Day weekend is typical, and this year’s decrease is significantly less than last season’s. During the week ending Jan. 22, 2023, gross dipped 24% and attendance decreased 17%.

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