Every year as the holidays approach, decorations come out of their boxes, sweaters leave the top shelf, and Broadway advertisers get ready to sell more tickets. The end of the year — and the first week into the new year — historically present the highest-grossing weeks for the Broadway industry as a whole. The massive influx of tourists to New York City, eager for an authentic experience, are willing to spend top dollar to see a Broadway show. So, how can your advertising agency help your show stand out?
Capture the attention of NYC-bound travelers
Through complex data signals, digital advertising campaigns can detect when someone is planning travel to a particular destination. Users search for flights to JFK or LaGuardia, browse hotel options and research exciting things to do in NYC. Targeting users with this type of planning history is vital. While they might not purchase right away (a significant number of Broadway audiences wait until they are in-market to buy their Broadway tickets), if these in-bound tourists don’t know about your show or what makes it special, then they’ll never buy your ticket.
