The Nederlander Organization, one of the largest operators of live theaters and other venues in the United States, has announced the acquisition of TixTrack, Inc., a ticketing technology company.
According to press notes, TixTrack, Inc. “has been focused on applying the latest modern technology to create ticketing products that improve the ticket buying experience for consumers, venue owners, promoters and producers. TixTrack has focused specifically on cultural organizations and special attractions, which has allowed them to cater to the needs of clients who operate legitimate theatre, museums, immersive experiences, and timed-entry attractions all over the world.”
TixTrack’s co-founders, Steven Sunshine and Michael Arya, will continue to lead the company, along with Chief Technology Officer Mike Ripberger. Sean Free, currently the VP of Sales & Ticketing at Nederlander, will also join the TixTrack executive team as Chief Operating Officer.
TixTrack has its corporate office in Los Angeles with additional offices in London, Sydney, and Wellington.
“I am proud to welcome TixTrack, Inc. to the Nederlander family of companies,” said James L. Nederlander, President, Nederlander Organization. “I look forward to working with Steven, Michael and Mike to advance their vision as we continue to work together to further develop and deepen the guest experience at Nederlander Theatres.”
“Nederlander has collaborated with TixTrack, Inc. over the past ten years to enhance and develop its products,” said Nick Scandalios, Executive Vice President, Nederlander Organization. “The acquisition of the company is a natural next step. Nederlander will also continue working with Ticketmaster, the organization’s long-time ticketing partner, to further improve its global ticketing operations.”
“TixTrack is thrilled to join forces with The Nederlander Organization to continue our pursuit of ticketing solutions that are highly optimized for these markets,” added Steven Sunshine, Chief Executive Officer, TixTrack, Inc. “The deep knowledge that Nederlander brings to the needs of the venue owner and promoter, and their own commitment to consumers and customer satisfaction is a natural extension of the journey TixTrack started 14 years ago.”